EVALUATION

  

THIS UNIT HAS BEEN MY FAVOURITE AND MOST SUCCESSFUL THROUGHOUT MY TIME AT UNIVERSITY. FOR THIS UNIT I HAVE CREATED 2 FABRIC COLLECTIONS (1 DIGITAL PRINT & 1 COMBINED PROCESSES), WITH A LOOK BOOK TO VISUALISE THESE PROFESSIONALLY IN A FASHION CONTEXT. THIS PROJECT HAS BEEN INSPIRED THROUGH THE IDEA OF 'ABSTRACT', CHANGING STRUCTURES/OBJECTS AND RE-CONSTRUCTING THEM IN TO UNUSAL SHAPES AND PRINTS. FOCUSING ON COMPOSITION OF DETAILS WITHIN MY PRINTS SUCH AS COLOUR AND SHAPE HAS ALLOWED ME TO CREATE COLLECTIONS WITH VARIATION AND FLUIDITY.

AS A PRINT DESIGNER I FEEL MY DESIGNS LOOK MORE PROFESSIONAL, THROUGH IMPROVED DIGITAL SKILLS SUCH AS ILLUSTRATOR AND PHOTOSHOP. I FEEL COMBINING PRINTS WITH MY OTHER SKILLS SUCH AS EMBROIDERY IS ALSO A CONTRIBUTING FACTOR TOWARDS THIS. BY EXPLORING MY PHOTOGRAPHY SKILLS ALONGSIDE DRAWINGS AND DIGITAL PROCESSES ALSO BENEFITED MY COLLECTIONS, ADDING CONTRASTING TONES AND TEXTURES WHICH I WOULD OF BEEN UNABLE TO ACHIEVE WITH JUST ONE. ALSO THROUGH REFINING PREVIOUS IDEAS AND WORK FROM MY LASER COLLECTION IN MY PRACTISE UNIT ALLOWED ME TO CREATE DESIGNS FOR THIS UNIT WHICH ADD VARIETY AND DEPTH TO MY COMBINED PROCESS COLLECTION. RESEARCHING MY MARKET FOR EACH COLLECTION EARLY ON HELPED ME CREATE SUITABLE PRINTS FOR EACH COLLECTION AND USE APPROPRIATE FABRICS.  

CREATING A LOOK BOOK FOR MY DESIGNS HAS ENHANCED MY ABILITIES TO DIRECT A FASHION PHOTO SHOOT, SOMETHING WHICH I WAS NOT VERY CONFIDENT IN. NOW I HAVE HAD THE CHANCE TO DO THIS TWICE I FEEL MUCH MORE CONFIDENT IN DIRECTING, STYLING AND ALSO CREATING SETS WHICH REFLECTS THE THEME SURROUNDING THE SHOOT. I ALSO FEEL IN DOING THIS HELPED REFINE MY CONTEXT AND ALLOWS ME TO VISUALISE MY DESIGNS IN THE INDUSTRY. 

THROUGH COLLABORATING WITH A PHOTOGRAPHER AND ALSO A GRAPHIC DESIGNER IN THIS UNIT HAS TAUGHT ME HOW DOING THIS CAN BOOST YOUR OUTPUTS, BENEFITTING BOTH INVOLVED, AS DISCUSSING EACH OTHERS IDEAS AND VISIONS BOOSTS CREATIVITY, RESULTING IN HIGHER QUALITY WORK. 

I FEEL CREATING A WEBSITE, A LINKED IN PAGE AND CREATING LOGOS HAS ENABLED ME TO PUT MY SELF IN TO THE INDUSTRY IN A CREATIVE AND PROFESSIONAL WAY. THIS UNIT HAS BEEN FOCUSED ON 'OUTWARD FACING' APPROACH AND I FEEL I HAVE KEPT THIS ATTITUDE AND MENTALITY THROUGHOUT THIS PROJECT.

AFTER THIS UNIT I FEEL I AM MORE PREPARED TO LEAVE UNIVERSITY AND HAVE A CLEAR IDEA OF WHO I AM AS A DESIGNER AND WHAT MY STYLE IS. I LOOK FORWARD TO THE DEGREE SHOW TO SEE MY WORK DISPLAYED IN A PROFESSIONAL SETTING AND ALSO ANY FEEDBACK FROM THE INDUSTRY. 

  

COLLECTION 2 // DIGITAL PRINT // ETHOS // LASER CUTTING

COLLECTION 2 IS MY COMBINED PROCESSES COLLECTION INCLUDING DIGITAL PRINT, ETHOS EMBROIDERY AND LASER CUTTING. MY OVERALL THEME ABSTRACT STRUCTURES SURROUNDS THE COLLECTION, HOWEVER THIS TIME I ALSO BROUGHT IN DRAWINGS/IMAGES OF GOTHIC ARCHITECTURE, FOCUSING ON ITS INTRICATE DETAILS. THIS COMBINED WITH PREVIOUS PHOTOGRAPHS OF FLORALS, CREATED REALLY INTERESTING ABSTRACT SHAPES TO USE AS PRINT DESIGNS. I WANTED THIS COLLECTION TO CONTRAST WITH MY PREVIOUS BOLD, COLOURFUL COLLECTION 1, THEREFORE I HAVE USED A MONOCHROME COLOUR PALETTE. FOR ALL DESIGNS OTHER THAN THE LEATHER LASER CUT ONES, I CHOSE TO USE THE FABRIC CREPE DE CHINE AS IT IS STILL A LIGHT WEIGHT FABRIC BUT HAS A MORE CLEAN AND SOPHISTICATED FINISH, WHICH I FEEL REFLECTS MY HIGH END MARKET. EARLY RESEARCH IN TO THIS HELPED ME GREATLY WHEN DECIDING.  

DIGITAL PRINT

AS PART OF THE COLLECTION I WANTED SOME TO BE SOLEY DIGITAL PRINT, WITH MORE FOCUS ON A MINIMAL LINEAR/GRAPHIC STYLE, CONTRASTING ALONGSIDE MORE LAYERED, CHAOTIC DESIGNS BUT STILL PORTRAYING AN ABSTRACT AESTHETIC. I FEEL BY USING THE MAGIC WAND TOOL ON PHOTOSHOP AND SELECTING RANDOM PARTS OF DRAWINGS/PHOTOGRAPHS HELPED ACHIEVE THIS PROCESS, CREATING VARIETY AND UNIQUE DESIGNS.

ETHOS

USING THE ETHOS EMBROIDERY MACHINE HAS ALLOWED SOME OF MY DESIGNS TO GO FROM 2D TO SLIGHTLY MORE 3D. USING THE ETHOS TO ADD DETAILS TO DIGITAL PRINTS HAS CREATED INTERESTING LINEAR QUALITIES AND ADDS TO THE MORE GRAPHIC STYLE I WANTED. THE STITCHING IS BOLD, AND REMINDS ME OF COLOUR BLOCKING, EMPHASISING MY MONOCHROME COLOUR PALETTE. CREATING DESIGNS SOLEY EMBROIDERY ALSO ADDS TO THIS, I LIKE HOW THE LIGHT REFLECTS FROM THE STITCHING, GIVING MY COLLECTION A MORE POLISHED FINISH.

LASER CUTTING

FROM USING THE LASER CUTTER IN MY PREVIOUS PRACTISE UNIT, I KNEW IT WOULD BE A GOOD PROCESS TO SHOWCASE THE INTRICATE ARCHITECTURAL DETAILS FOR THIS COLLECTION. THROUGH THIS I WAS ABLE TO CREATE DESIGNS QUICKLY, KNOWING WHAT WOULD WORK BEST. BY USING LEATHER APPEALS TO MY HIGH END MARKET, ALSO GIVING ME VARIATION TO PLAY WITH PLACEMENT ON A GARMENTS AND THE BODY, SOMETHING I WILL CONSIDER WHEN DESIGNING FLATS AND FASHION ILLUSTRATIONS FOR THIS COLLECTION. 

LOOKBOOK SHOOTS // LAYOUTS

FOR THE PHOTOGRAPHS IN MY LOOK BOOK I COLLABORATED WITH 2ND YEAR PHOTOGRAPHY STUDENT TILLY HALDEN. THROUGH THIS THE PHOTOGRAPHS ARE MORE PROFESSIONAL VISUALLY, DUE TO HER EXPERIENCE, SKILLS AND USE OF TECHNICAL PROCESSES EG LIGHTING & FRAMING. BY WORKING WITH TILLY ALLOWED US BOTH TO SHARE IDEAS, BOOSTING CREATIVITY WITHIN THE SHOOTS AND PRODUCING HIGHER LEVEL OUTCOMES. 

MANCHESTER TOWN HALL SHOOT // COLLECTION 2

AS THIS WAS MY FIRST SHOOT FOR MY LOOK BOOK, I FEEL I WAS WELL PREPARED BEFORE HAND, RESEARCHING AND PUTTING ALOT OF THOUGHT IN TO OUTFITS AND STYLING. I WANTED SIMPLE SHAPED GARMENTS, OVERSIZED BUT STILL HAVING A SOPHISTICATED LOOK, REFLECTING MY HIGH END MARKET. I FEEL THIS WAS ACHIEVED, ALONGSIDE THE MODELS POSES AND POSITIONING BEING A CONTRIBUTING FACTOR. BEFORE THE SHOOT I CAME ACROSS A FEW DIFFICULTIES SUCH AS CANCELLATION OF THE MAKE UP ARTIST 10 MINUTES BEFORE THE SHOOT AND THE MODEL CANCELLING THE NIGHT BEFORE. HOWEVER AS A PAIR ME AND THE PHOTOGRAPHER WERE ABLE TO OVERCOME THESE ISSUES BY FINDING REPLACEMENTS QUICKLY AND CARRY ON WITH THE SHOOT AS SCHEDULED. 

STUDIO SHOOT // COLLECTION 1

DUE TO THE DIFFICULTIES THAT UNEXPECTEDLY AROSE IN MY PREVIOUS SHOOT I MADE SURE FOR THIS ONE I HAD FULL CONFIRMATION ON BOTH MODEL AND MAKE UP ARTIST. I ALSO MADE SURE I HAD ALL PROPS AND OUTFITS TO EVERY DETAIL DAYS BEFORE, SO I WOULD BE FULLY PREPARED AND GET FULL USE OF TIME EFFICIENTLY. AS MY PREVIOUS SHOOT WAS MY FIRST TIME DIRECTING FOR A LOOK BOOK, THIS TIME AROUND I WAS MORE CONFIDENT IN WHAT IMAGES I WANTED AND THEREFORE WAS ABLE TO DIRECT MORE ACCURATELY, LEADING TO STRONG, PROFESSIONAL OUTCOMES. MY SET DESIGN RESEARCH BEFORE HAND REALLY BENEFITTED THIS SHOOT, THE WHITE ON WHITE GIVES THE PHOTOGRAPHS A CLEAN AND MORE ART DIRECTED FINISH.    

LAYOUT EXPERIMENTATION // INSPIRATION

AS I HAVE ONLY JUST RECEIVED MY EDITED PHOTOGRAPHS BACK I HAVE ONLY SLIGHTLY EXPERIMENTED WITH PRINT PLACEMENT AND ALSO POTENTIAL LAYOUTS FOR THE LOOK BOOK. THE PURPOSE FOR MY LOOK BOOK WILL BE TO POTRAY MY SKILLS AS A PRINT DESIGNER AND ALSO MY ABILITY TO STYLE AND DIRECT A SHOOT. THEREFORE I FEEL PLACING LARGER IMAGES OF MY PRINTS BEHIND PHOTOGRAPHS IS A EFFECTIVE WAY TO PROMOTE THIS COMBINED WITH MORE MINIMAL/SIMPLE BACKGROUNDS TO FOCUS MORE ON MY STYLING AND POSITIONING OF PROPS ON SET. IN THESE LAST WEEKS I AIM TO REALLY EXPERIMENT & REFINE MY LAYOUTS.

[I.D MAGAZINE]

FOR LAYOUT INSPIRATION FOR MY LOOK BOOK I HAVE BEEN LOOKING THROUGH FASHION MAGAZINES SUCH AS, VOGUE & ID AND ALSO TREND WEBSITES SUCH AS WGSN. I WANT MY LOOK BOOK TO BE QUITE MINIMAL, USING VARIATION IN THE PLACEMENT OF MY IMAGES ON A DOUBLE PAGE SPREAD, NOT JUST STICKING TO ONE IMAGE PER HALF PAGE. ALSO TO EXPERIMENT WITH SIZE AND PROPORTIONS & CROPPING. 

{SEE MORE LAYOUT INSPIRATION ON PINTEREST PAGE}

https://www.pinterest.com/emilypogue11/lookbook-unitx/

LOOK BOOK SHOOT PREP

TO VISUALISE BOTH COLLECTIONS IN CONTEXT IN A PROFESSIONAL MANNER, I HAVE DECIDED TO CREATE A LOOK BOOK. AS I HAVE 2 CONTRASTING COLLECTIONS I HAVE DECIDED TO DO 2 SEPARATE SHOOTS, WHICH WILL FEATURE IN 1 BOOK AND ALTERNATING SIDES, THEREFORE CREATING 2 LOOK BOOKS BUT IN 1 ACTUAL BOOK. 

BOTH SHOOTS HOWEVER WILL HAVE SIMILAR STYLING, HAIR AND MAKE UP WILL BE THE SAME USING NATURAL/MINIMAL MAKEUP WITH A DARK VAMP PURPLE STATEMENT LIP. HAIR WILL BE STRAIGHT AND OUT OF THE FACE, EITHER CENTRE PARTING & TUCKED BEHIND THE EAR OR PUSHED BACK. 

STYLING WILL ALSO STAY SIMILAR USING SIMPLE OVERSIZED SILHOUETTES, VERY MINIMAL. AS COLLECTION 2 IS MORE HIGH END, SOME OF THE STYLING AND CLOTHING WILL BE SLIGHTLY MORE SOPHISTICATED.

 COLLECTION 2 // SHOOT 1

AS COLLECTION 2 WAS MORE FOCUSED AROUND DETAILS WITHIN GOTHIC ARCHITECTURE, I DECIDED TO SHOOT IN MANCHESTER TOWN HALL, DUE TO ITS INTERESTING INTERIORS. EVEN THOUGH THE PREMISE WAS FREE TO USE I DID HAVE TO CARRY OUT RISK ASSESSMENTS AND A METHOD STATEMENT TO ENSURE MINIMAL INJURIES AND DISTURBANCES. GETTING PERMISSION FROM THE TOWN HALL WAS TIME CONSUMING, BUT THROUGH PERSISTENT EMAILS AND A COUPLE OF TRIPS TO THE TOWN HALL, SHOWING THE MANAGER EXACTLY WHERE I WANTED TO SHOOT, I GOT PERMISSION. USING THE TOWN HALL FOR THE SHOOT IS VERY RELEVANT TO MY WORK AS IT LINKS TO A KEY THEME IN COLLECTION 2, THEREFORE TAKING THE TIME TO BE ALLOWED ACCESS I FEEL WAS NECESSARY.

COLLECTION 1 // SHOOT 2

AS COLLECTION 1 HAS A VIBRANT MIXED COLOUR PALETTE I HAVE DECIDED TO DO A MUCH MORE MINIMALISTIC SHOOT IN OUR UNIVERSITY STUDIO. I WANT TO USE WHITE FRAMES/BOARDS/PAPERS AND ALSO BRING GREEN PLANTS IN WHITE POTS TO ADD AN EARTHY/NATURAL FEEL TO THE SHOOT. ALSO I FEEL BOTANICAL WORKS WELL AS COLLECTION 1 WAS CREATED USING ABSTRACT IMAGERY OF PLANTS. 

WHEN RESEARCHING ON PINTEREST FOR IDEAS FOR MINIMAL SET DESIGNS I CAME ACROSS A FEW SET DESIGNERS WHO INSPIRED ME ESPECIALLY MATE MORO AND NORA GYENGE. FROM THE IMAGES YOU CAN SEE THEY ARE BOTH VERY MINIMALISTIC, BUT THROUGH THE USE OF WHITE BOARDS/PLANTS THE SET BECOMES MUCH MORE ART DIRECTED AND INTERESTING. THEREFORE I PLAN TO USE SIMILAR MATERIALS WITHIN SHOOT 2. 

MARKET RESEARCH // DESIGN INSPIRATION // COLLECTION 2

MY SECOND COLLECTION WILL BE A COMBINED PROCESSES COLLECTION OF DIGITAL PRINT, LASER CUTTING AND ETHOS EMBROIDERY, AN FOR THIS REASON MY MARKET WILL BE HIGH END.

 I HAVE TAKEN PRINT INSPIRATION FROM DESIGNERS SUCH AS DRIES VAN NOTEN, MARISSA WEBB, YIGAL AZROUEL AND SPORTMAX. THESE DESIGNERS ALL USE A MONOCHROME COLOUR PALETTE WITH ABSTRACT LINES AND SHAPES, CREATING INTERESTING TONES AND TEXTURES. FOR MY COLLECTION I WANT A COMBINATION OF MINIMAL AND CHAOTIC PRINTS SIMILAR TO COLLECTION 1. HOWEVER AS THIS COLLECTION WILL BE MONOCHROME SOME DESIGNS WILL APPEAR MUCH MORE MINIMAL. RESEARCHING IN TO HIGHER END DESIGNERS HAS ALSO ALLOWED ME TO SEE WHAT KIND OF FABRICS MY COLLECTION WILL NEED. I STILL WANT A REASONABLE LIGHT WEIGHT FABRIC BUT MAYBE ONE WITH LESS OPACITY, LIKE THE DESIGNERS ABOVE.  

MY DESIGN INSPIRATION/MARKET RESEARCH ALSO INCLUDED LOOKING IN TO DESIGNERS I HAVE PREVIOUSLY LOOKED AT SUCH AS PETER PILOTTO AND MARY KATRANTZOU WHO ALSO COMBINE PROCESSES SUCH AS EMBROIDERY AND DIGITAL PRINT. IN DOING THIS IMMEDIATELY GIVES A HIGH END FINISH AND ADDS MORE DEPTH AND DETAIL TO DESIGNS. FRANCIS BITONTI IS A TEXTILE DESIGNER WHO LASER CUTS LEATHER INTRICATELY WHICH HAS ALSO INSPIRED MY DESIGNS WHEN CONCERNING THE LASER CUTTER, ALSO ENABLING ME TO VISUALISE HOW LASER CUT PIECES WORK ON THE BODY OR AS A WEARABLE GARMENT.

https://www.pinterest.com/emilypogue11/unit-x-fmp/

[PINTEREST PAGE FOR MORE DESIGN INSPIRATION/MARKET RESEARCH]

OUTWARD FACING // ONLINE PRESENCE

LOGO // BRANDING

https://www.pinterest.com/emilypogue11/logo-ideas/

A LOGO IS A UNIQUE AND CLEAR WAY TO IDENTIFY MY DESIGNS AND BE RECOGNISABLE TO ANY POTENTIAL EMPLOYERS OR EXTERNAL AUDIENCES. I AM CURRENTLY COLLABORATING WITH A GRAPHIC DESIGNER WHO CAN CREATIVELY PORTRAY MY IDEAS FOR A LOGO WITH MORE KNOWLEDGE AND EXPERIENCE WITHIN THIS AREA, UNDOUBTEDLY GIVING IT A PROFESSIONAL FINISH. ABOVE IS A SCREENSHOT OF MY PINTEREST PAGE WHICH I HAVE SENT THE GRAPHIC DESIGNER, I WANT MY LOGO TO BE SIMPLE, CLEAN AND MINIMALISTIC.      

ONLINE PORTFOLIO // WEBSITE

I HAVE ALSO PRODUCED A WEBSITE ALMOST AS AN ONLINE PORTFOLIO, GIVING ANY POTENTIAL EMPLOYERS OR EXTERNAL AUDIENCES A PROFESSIONAL AND EASY ACCESSIBLE WAY TO VIEW MY WORK. ONLINE PRESENCE IS A MASSIVE PART OF TODAYS CULTURE, NOT ONLY NATIONALLY BUT GLOBALLY, THEREFORE I FEEL A WEBSITE IS VITAL. BY CREATING MY OWN WEBSITE I GET TO ADD MY OWN PERSONAL STYLE, WHICH AGAIN WILL DISTINCTIVELY MAKE MY WORK/DESIGNS RECOGNISABLE, ESPECIALLY AS IT WILL HAVE MY LOGO ON TOO. 

WWW.EMILYPOGUE11.WIX.COM 

TEXTILE FEDERATION // SHORTLISTED

I FOUND OUT I HAVE BEEN SHORTLISTED FOR THE TEXTILE FEDERATION COMPETITION 'MOTION'. THE COMPETITION REQUIRED YOU TO CREATE DESIGNS FOR ACTIVEWEAR WITH THE THEME MOTION. I CREATED THIS DESIGN FOR THE PRACTISE UNIT AND USED IT AS AN ENTRY, AS I FELT THE DESIGN REFLECTED THE BRIEF WELL. I THINK COMPETITIONS SET BY COMPANIES LIKE TEXTILE FEDERATION ARE USEFUL AND HELP YOU PREPARE AND CHALLENGE YOU FOR THE INDUSTRY. THEREFORE I PLAN TO KEEP ENTERING SUCH COMPETITIONS, ESPECIALLY ONCE LEAVING UNIVERSITY, AS THEY WILL KEEP ME INVOLVED AND FAMILIAR AND ALSO A WAY TO GET MY WORK OUT THERE.  

LINKED IN

https://uk.linkedin.com/pub/emily-pogue/b9/400/a58

THE LINK ABOVE IS FOR MY LINKED-IN PAGE WHICH I HAVE RECENTLY CREATED FOR LEAVING UNIVERSITY AS IT IS A WAY TO INFORM MY SKILLS AND PREFERENCES FOR THE INDUSTRY.

FINALISED DIGITAL PRINT COLLECTION 1

THROUGH VAST REFINEMENT THIS IS MY FINALISED PRINT COLLECTION 1. THE COLLECTION REFLECTS MY THEME OF ABSTRACT STRUCTURES, TAKING BOTH MY DRAWINGS AND PHOTOGRAPHS AND COMBINING THEM TOGETHER, TAKING RANDOM SECTIONS OF EACH TO CREATE VIBRANT, BOLD ABSTRACT DESIGNS. USING BOTH PHOTOGRAPHIC CONTENT AND DRAWINGS ALLOWED ME TO CREATE CONTRASTING DEPTHS IN MY DESIGNS, WITH UNIQUE TEXTURES AND TONES FROM MY DRAWINGS ALONGSIDE THE POWERFUL STRONG COLOURS AND SHAPES FROM MY PHOTOGRAPHS. I FEEL THE MIXTURE OF MORE MINIMAL PRINTS TO THE MORE CHAOTIC PRINTS CREATES VARIETY AND FLUIDITY WITHIN THE COLLECTION. THE SELECTION PROCESS WAS TIME CONSUMING BUT NEEDED, AS I FEEL IT HAS ALLOWED ME TO PICK DESIGNS WHICH BEST REFLECT MY THEME AND ALSO MY TARGET AUDIENCE/MARKET. I CHOSE TO PRINT ON TO THE FABRIC SINGLE GEORGETTE, AS IT IT A NATURALLY LIGHT WEIGHT FABRIC, EMPHASISING THE FLUIDITY OF MY COLLECTION. KNOWING WHAT WEIGHT FABRIC WAS NEEDED, AGAIN WAS THROUGH EARLY ON RESEARCH IN TO MY SPECIFIC MARKET.  

BY CREATING FLATS AND FASHION ILLUSTRATIONS HAS ALLOWED ME TO VISION MY COLLECTION WITH A MORE FOCUSED CONTEXT AND MARKET. BY RESEARCHING IN TO MY MARKET EARLY ON, LOOKING INTO STORES/BRANDS SUCH AS ZARA AND WHISTLES ALLOWED ME TO CREATE PARTICULAR GARMENT SHAPES AND STYLES WHICH REFLECT MY MARKET/AUDIENCE OF THE HIGHER-END OF THE HIGHSTREET, GIVING MY DESIGNS AN EXTERNAL FOCUS. MY FASHION ILLUSTRATIONS HAVE ENABLED ME TO PLAY WITH THE IDEA OF PLACEMENT PRINTS, AND THE POSITIONING OF MY DESIGNS. EARLY RESEARCH ON PRINT DESIGNERS SUCH AS PETER PILOTTO AND CLOVER CANYON ALSO HELPED INSPIRE THE PLACEMENT OF MY PRINTS ON GARMENTS/BODY, ENABLING MYSELF TO DESIGN ILLUSTRATIONS TO PORTRAY MY IDEAS AND VISIONS CLEARLY.