MARKET RESEARCH // DESIGN INSPIRATION // COLLECTION 2

MY SECOND COLLECTION WILL BE A COMBINED PROCESSES COLLECTION OF DIGITAL PRINT, LASER CUTTING AND ETHOS EMBROIDERY, AN FOR THIS REASON MY MARKET WILL BE HIGH END.

 I HAVE TAKEN PRINT INSPIRATION FROM DESIGNERS SUCH AS DRIES VAN NOTEN, MARISSA WEBB, YIGAL AZROUEL AND SPORTMAX. THESE DESIGNERS ALL USE A MONOCHROME COLOUR PALETTE WITH ABSTRACT LINES AND SHAPES, CREATING INTERESTING TONES AND TEXTURES. FOR MY COLLECTION I WANT A COMBINATION OF MINIMAL AND CHAOTIC PRINTS SIMILAR TO COLLECTION 1. HOWEVER AS THIS COLLECTION WILL BE MONOCHROME SOME DESIGNS WILL APPEAR MUCH MORE MINIMAL. RESEARCHING IN TO HIGHER END DESIGNERS HAS ALSO ALLOWED ME TO SEE WHAT KIND OF FABRICS MY COLLECTION WILL NEED. I STILL WANT A REASONABLE LIGHT WEIGHT FABRIC BUT MAYBE ONE WITH LESS OPACITY, LIKE THE DESIGNERS ABOVE.  

MY DESIGN INSPIRATION/MARKET RESEARCH ALSO INCLUDED LOOKING IN TO DESIGNERS I HAVE PREVIOUSLY LOOKED AT SUCH AS PETER PILOTTO AND MARY KATRANTZOU WHO ALSO COMBINE PROCESSES SUCH AS EMBROIDERY AND DIGITAL PRINT. IN DOING THIS IMMEDIATELY GIVES A HIGH END FINISH AND ADDS MORE DEPTH AND DETAIL TO DESIGNS. FRANCIS BITONTI IS A TEXTILE DESIGNER WHO LASER CUTS LEATHER INTRICATELY WHICH HAS ALSO INSPIRED MY DESIGNS WHEN CONCERNING THE LASER CUTTER, ALSO ENABLING ME TO VISUALISE HOW LASER CUT PIECES WORK ON THE BODY OR AS A WEARABLE GARMENT.

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FINALISED DIGITAL PRINT COLLECTION 1

THROUGH VAST REFINEMENT THIS IS MY FINALISED PRINT COLLECTION 1. THE COLLECTION REFLECTS MY THEME OF ABSTRACT STRUCTURES, TAKING BOTH MY DRAWINGS AND PHOTOGRAPHS AND COMBINING THEM TOGETHER, TAKING RANDOM SECTIONS OF EACH TO CREATE VIBRANT, BOLD ABSTRACT DESIGNS. USING BOTH PHOTOGRAPHIC CONTENT AND DRAWINGS ALLOWED ME TO CREATE CONTRASTING DEPTHS IN MY DESIGNS, WITH UNIQUE TEXTURES AND TONES FROM MY DRAWINGS ALONGSIDE THE POWERFUL STRONG COLOURS AND SHAPES FROM MY PHOTOGRAPHS. I FEEL THE MIXTURE OF MORE MINIMAL PRINTS TO THE MORE CHAOTIC PRINTS CREATES VARIETY AND FLUIDITY WITHIN THE COLLECTION. THE SELECTION PROCESS WAS TIME CONSUMING BUT NEEDED, AS I FEEL IT HAS ALLOWED ME TO PICK DESIGNS WHICH BEST REFLECT MY THEME AND ALSO MY TARGET AUDIENCE/MARKET. I CHOSE TO PRINT ON TO THE FABRIC SINGLE GEORGETTE, AS IT IT A NATURALLY LIGHT WEIGHT FABRIC, EMPHASISING THE FLUIDITY OF MY COLLECTION. KNOWING WHAT WEIGHT FABRIC WAS NEEDED, AGAIN WAS THROUGH EARLY ON RESEARCH IN TO MY SPECIFIC MARKET.  

BY CREATING FLATS AND FASHION ILLUSTRATIONS HAS ALLOWED ME TO VISION MY COLLECTION WITH A MORE FOCUSED CONTEXT AND MARKET. BY RESEARCHING IN TO MY MARKET EARLY ON, LOOKING INTO STORES/BRANDS SUCH AS ZARA AND WHISTLES ALLOWED ME TO CREATE PARTICULAR GARMENT SHAPES AND STYLES WHICH REFLECT MY MARKET/AUDIENCE OF THE HIGHER-END OF THE HIGHSTREET, GIVING MY DESIGNS AN EXTERNAL FOCUS. MY FASHION ILLUSTRATIONS HAVE ENABLED ME TO PLAY WITH THE IDEA OF PLACEMENT PRINTS, AND THE POSITIONING OF MY DESIGNS. EARLY RESEARCH ON PRINT DESIGNERS SUCH AS PETER PILOTTO AND CLOVER CANYON ALSO HELPED INSPIRE THE PLACEMENT OF MY PRINTS ON GARMENTS/BODY, ENABLING MYSELF TO DESIGN ILLUSTRATIONS TO PORTRAY MY IDEAS AND VISIONS CLEARLY.

  

DESIGN INSPIRATION // MARKET RESEARCH // COLLECTION 1

MY FIRST COLLECTION WILL BE SOLEY DIGITALLY PRINTED FASHION FABRICS, I WANT MY DESIGNS TO BE UP MARKET BUT AT THE SAME TIME AFFORDABLE. THEREFORE I HAVE TAKEN PRINT INSPIRATION FROM DESIGNERS SUCH AS PETER PILOTTO, KENZO, MARY KATRANTZOU AND CLOVER CANYON TO ENABLE MY DESIGNS HAVE SIMILAR STYLES AND PROCESSES, GIVING THEM A MORE HIGH END EDGE. HOWEVER TO KEEP THEM AFFORDABLE AT THE HIGHER END OF THE HIGHSTREET I HAVE RESEARCHED BRANDS/DESIGNERS SUCH AS ZARA, WHISTLES, FRENCH CONNECTION AND REISS WHO ALSO USE PLACEMENT PRINTS AND ALSO USE SIMILAR FABRICS AND GARMENT SHAPES I WOULD PRINT MY DESIGNS ON TO. 

RESEARCHING DESIGNERS SUCH AS CLOVER CANYON//PETER PILOTTO HAS INSPIRED ME TO CREATE PLACEMENT PRINTS, EXPLORING HOW A DESIGN CAN BE SUITED TO A PARTICULAR PART OF THE GARMENT/BODY AND NOT JUST AN ALL OVER PRINT. THE IDEA OF USING ENGINEERED CONTRASTING PLACEMENT PRINTS TOGETHER ON A GARMENT ALSO APPEALS TO ME, THEREFORE I AIM TO EXPLORE MY COLOUR PALETTE THROUGH MY DESIGNS.

BY RESEARCHING BRANDS/STORES SUCH AS ZARA AND REISS ALLOWED ME TO THINK ABOUT WHAT STYLE OF GARMENTS MY PRINTS WOULD WORK ON. I PREFER THE SIMPLE, OVERSIZED SILHOUETTES THESE BRANDS TEND TO SELL, ALSO THROUGH IDENTIFYING MY PREFERRED STYLE OF GARMENTS ALSO ALLOWS ME TO THINK ABOUT WHAT KIND OF FABRICS I WOULD EVENTUALLY PRINT MY COLLECTION ON TO. THEREFORE I NEED TO THINK ABOUT USING LIGHT WEIGHT FABRICS WHICH CAN CREATE NATURAL DRAPES AND FOLDS.