COLLECTION 2 // DIGITAL PRINT // ETHOS // LASER CUTTING

COLLECTION 2 IS MY COMBINED PROCESSES COLLECTION INCLUDING DIGITAL PRINT, ETHOS EMBROIDERY AND LASER CUTTING. MY OVERALL THEME ABSTRACT STRUCTURES SURROUNDS THE COLLECTION, HOWEVER THIS TIME I ALSO BROUGHT IN DRAWINGS/IMAGES OF GOTHIC ARCHITECTURE, FOCUSING ON ITS INTRICATE DETAILS. THIS COMBINED WITH PREVIOUS PHOTOGRAPHS OF FLORALS, CREATED REALLY INTERESTING ABSTRACT SHAPES TO USE AS PRINT DESIGNS. I WANTED THIS COLLECTION TO CONTRAST WITH MY PREVIOUS BOLD, COLOURFUL COLLECTION 1, THEREFORE I HAVE USED A MONOCHROME COLOUR PALETTE. FOR ALL DESIGNS OTHER THAN THE LEATHER LASER CUT ONES, I CHOSE TO USE THE FABRIC CREPE DE CHINE AS IT IS STILL A LIGHT WEIGHT FABRIC BUT HAS A MORE CLEAN AND SOPHISTICATED FINISH, WHICH I FEEL REFLECTS MY HIGH END MARKET. EARLY RESEARCH IN TO THIS HELPED ME GREATLY WHEN DECIDING.  

DIGITAL PRINT

AS PART OF THE COLLECTION I WANTED SOME TO BE SOLEY DIGITAL PRINT, WITH MORE FOCUS ON A MINIMAL LINEAR/GRAPHIC STYLE, CONTRASTING ALONGSIDE MORE LAYERED, CHAOTIC DESIGNS BUT STILL PORTRAYING AN ABSTRACT AESTHETIC. I FEEL BY USING THE MAGIC WAND TOOL ON PHOTOSHOP AND SELECTING RANDOM PARTS OF DRAWINGS/PHOTOGRAPHS HELPED ACHIEVE THIS PROCESS, CREATING VARIETY AND UNIQUE DESIGNS.

ETHOS

USING THE ETHOS EMBROIDERY MACHINE HAS ALLOWED SOME OF MY DESIGNS TO GO FROM 2D TO SLIGHTLY MORE 3D. USING THE ETHOS TO ADD DETAILS TO DIGITAL PRINTS HAS CREATED INTERESTING LINEAR QUALITIES AND ADDS TO THE MORE GRAPHIC STYLE I WANTED. THE STITCHING IS BOLD, AND REMINDS ME OF COLOUR BLOCKING, EMPHASISING MY MONOCHROME COLOUR PALETTE. CREATING DESIGNS SOLEY EMBROIDERY ALSO ADDS TO THIS, I LIKE HOW THE LIGHT REFLECTS FROM THE STITCHING, GIVING MY COLLECTION A MORE POLISHED FINISH.

LASER CUTTING

FROM USING THE LASER CUTTER IN MY PREVIOUS PRACTISE UNIT, I KNEW IT WOULD BE A GOOD PROCESS TO SHOWCASE THE INTRICATE ARCHITECTURAL DETAILS FOR THIS COLLECTION. THROUGH THIS I WAS ABLE TO CREATE DESIGNS QUICKLY, KNOWING WHAT WOULD WORK BEST. BY USING LEATHER APPEALS TO MY HIGH END MARKET, ALSO GIVING ME VARIATION TO PLAY WITH PLACEMENT ON A GARMENTS AND THE BODY, SOMETHING I WILL CONSIDER WHEN DESIGNING FLATS AND FASHION ILLUSTRATIONS FOR THIS COLLECTION. 

LOOKBOOK SHOOTS // LAYOUTS

FOR THE PHOTOGRAPHS IN MY LOOK BOOK I COLLABORATED WITH 2ND YEAR PHOTOGRAPHY STUDENT TILLY HALDEN. THROUGH THIS THE PHOTOGRAPHS ARE MORE PROFESSIONAL VISUALLY, DUE TO HER EXPERIENCE, SKILLS AND USE OF TECHNICAL PROCESSES EG LIGHTING & FRAMING. BY WORKING WITH TILLY ALLOWED US BOTH TO SHARE IDEAS, BOOSTING CREATIVITY WITHIN THE SHOOTS AND PRODUCING HIGHER LEVEL OUTCOMES. 

MANCHESTER TOWN HALL SHOOT // COLLECTION 2

AS THIS WAS MY FIRST SHOOT FOR MY LOOK BOOK, I FEEL I WAS WELL PREPARED BEFORE HAND, RESEARCHING AND PUTTING ALOT OF THOUGHT IN TO OUTFITS AND STYLING. I WANTED SIMPLE SHAPED GARMENTS, OVERSIZED BUT STILL HAVING A SOPHISTICATED LOOK, REFLECTING MY HIGH END MARKET. I FEEL THIS WAS ACHIEVED, ALONGSIDE THE MODELS POSES AND POSITIONING BEING A CONTRIBUTING FACTOR. BEFORE THE SHOOT I CAME ACROSS A FEW DIFFICULTIES SUCH AS CANCELLATION OF THE MAKE UP ARTIST 10 MINUTES BEFORE THE SHOOT AND THE MODEL CANCELLING THE NIGHT BEFORE. HOWEVER AS A PAIR ME AND THE PHOTOGRAPHER WERE ABLE TO OVERCOME THESE ISSUES BY FINDING REPLACEMENTS QUICKLY AND CARRY ON WITH THE SHOOT AS SCHEDULED. 

STUDIO SHOOT // COLLECTION 1

DUE TO THE DIFFICULTIES THAT UNEXPECTEDLY AROSE IN MY PREVIOUS SHOOT I MADE SURE FOR THIS ONE I HAD FULL CONFIRMATION ON BOTH MODEL AND MAKE UP ARTIST. I ALSO MADE SURE I HAD ALL PROPS AND OUTFITS TO EVERY DETAIL DAYS BEFORE, SO I WOULD BE FULLY PREPARED AND GET FULL USE OF TIME EFFICIENTLY. AS MY PREVIOUS SHOOT WAS MY FIRST TIME DIRECTING FOR A LOOK BOOK, THIS TIME AROUND I WAS MORE CONFIDENT IN WHAT IMAGES I WANTED AND THEREFORE WAS ABLE TO DIRECT MORE ACCURATELY, LEADING TO STRONG, PROFESSIONAL OUTCOMES. MY SET DESIGN RESEARCH BEFORE HAND REALLY BENEFITTED THIS SHOOT, THE WHITE ON WHITE GIVES THE PHOTOGRAPHS A CLEAN AND MORE ART DIRECTED FINISH.    

LAYOUT EXPERIMENTATION // INSPIRATION

AS I HAVE ONLY JUST RECEIVED MY EDITED PHOTOGRAPHS BACK I HAVE ONLY SLIGHTLY EXPERIMENTED WITH PRINT PLACEMENT AND ALSO POTENTIAL LAYOUTS FOR THE LOOK BOOK. THE PURPOSE FOR MY LOOK BOOK WILL BE TO POTRAY MY SKILLS AS A PRINT DESIGNER AND ALSO MY ABILITY TO STYLE AND DIRECT A SHOOT. THEREFORE I FEEL PLACING LARGER IMAGES OF MY PRINTS BEHIND PHOTOGRAPHS IS A EFFECTIVE WAY TO PROMOTE THIS COMBINED WITH MORE MINIMAL/SIMPLE BACKGROUNDS TO FOCUS MORE ON MY STYLING AND POSITIONING OF PROPS ON SET. IN THESE LAST WEEKS I AIM TO REALLY EXPERIMENT & REFINE MY LAYOUTS.

[I.D MAGAZINE]

FOR LAYOUT INSPIRATION FOR MY LOOK BOOK I HAVE BEEN LOOKING THROUGH FASHION MAGAZINES SUCH AS, VOGUE & ID AND ALSO TREND WEBSITES SUCH AS WGSN. I WANT MY LOOK BOOK TO BE QUITE MINIMAL, USING VARIATION IN THE PLACEMENT OF MY IMAGES ON A DOUBLE PAGE SPREAD, NOT JUST STICKING TO ONE IMAGE PER HALF PAGE. ALSO TO EXPERIMENT WITH SIZE AND PROPORTIONS & CROPPING. 

{SEE MORE LAYOUT INSPIRATION ON PINTEREST PAGE}

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LOOK BOOK SHOOT PREP

TO VISUALISE BOTH COLLECTIONS IN CONTEXT IN A PROFESSIONAL MANNER, I HAVE DECIDED TO CREATE A LOOK BOOK. AS I HAVE 2 CONTRASTING COLLECTIONS I HAVE DECIDED TO DO 2 SEPARATE SHOOTS, WHICH WILL FEATURE IN 1 BOOK AND ALTERNATING SIDES, THEREFORE CREATING 2 LOOK BOOKS BUT IN 1 ACTUAL BOOK. 

BOTH SHOOTS HOWEVER WILL HAVE SIMILAR STYLING, HAIR AND MAKE UP WILL BE THE SAME USING NATURAL/MINIMAL MAKEUP WITH A DARK VAMP PURPLE STATEMENT LIP. HAIR WILL BE STRAIGHT AND OUT OF THE FACE, EITHER CENTRE PARTING & TUCKED BEHIND THE EAR OR PUSHED BACK. 

STYLING WILL ALSO STAY SIMILAR USING SIMPLE OVERSIZED SILHOUETTES, VERY MINIMAL. AS COLLECTION 2 IS MORE HIGH END, SOME OF THE STYLING AND CLOTHING WILL BE SLIGHTLY MORE SOPHISTICATED.

 COLLECTION 2 // SHOOT 1

AS COLLECTION 2 WAS MORE FOCUSED AROUND DETAILS WITHIN GOTHIC ARCHITECTURE, I DECIDED TO SHOOT IN MANCHESTER TOWN HALL, DUE TO ITS INTERESTING INTERIORS. EVEN THOUGH THE PREMISE WAS FREE TO USE I DID HAVE TO CARRY OUT RISK ASSESSMENTS AND A METHOD STATEMENT TO ENSURE MINIMAL INJURIES AND DISTURBANCES. GETTING PERMISSION FROM THE TOWN HALL WAS TIME CONSUMING, BUT THROUGH PERSISTENT EMAILS AND A COUPLE OF TRIPS TO THE TOWN HALL, SHOWING THE MANAGER EXACTLY WHERE I WANTED TO SHOOT, I GOT PERMISSION. USING THE TOWN HALL FOR THE SHOOT IS VERY RELEVANT TO MY WORK AS IT LINKS TO A KEY THEME IN COLLECTION 2, THEREFORE TAKING THE TIME TO BE ALLOWED ACCESS I FEEL WAS NECESSARY.

COLLECTION 1 // SHOOT 2

AS COLLECTION 1 HAS A VIBRANT MIXED COLOUR PALETTE I HAVE DECIDED TO DO A MUCH MORE MINIMALISTIC SHOOT IN OUR UNIVERSITY STUDIO. I WANT TO USE WHITE FRAMES/BOARDS/PAPERS AND ALSO BRING GREEN PLANTS IN WHITE POTS TO ADD AN EARTHY/NATURAL FEEL TO THE SHOOT. ALSO I FEEL BOTANICAL WORKS WELL AS COLLECTION 1 WAS CREATED USING ABSTRACT IMAGERY OF PLANTS. 

WHEN RESEARCHING ON PINTEREST FOR IDEAS FOR MINIMAL SET DESIGNS I CAME ACROSS A FEW SET DESIGNERS WHO INSPIRED ME ESPECIALLY MATE MORO AND NORA GYENGE. FROM THE IMAGES YOU CAN SEE THEY ARE BOTH VERY MINIMALISTIC, BUT THROUGH THE USE OF WHITE BOARDS/PLANTS THE SET BECOMES MUCH MORE ART DIRECTED AND INTERESTING. THEREFORE I PLAN TO USE SIMILAR MATERIALS WITHIN SHOOT 2. 

MARKET RESEARCH // DESIGN INSPIRATION // COLLECTION 2

MY SECOND COLLECTION WILL BE A COMBINED PROCESSES COLLECTION OF DIGITAL PRINT, LASER CUTTING AND ETHOS EMBROIDERY, AN FOR THIS REASON MY MARKET WILL BE HIGH END.

 I HAVE TAKEN PRINT INSPIRATION FROM DESIGNERS SUCH AS DRIES VAN NOTEN, MARISSA WEBB, YIGAL AZROUEL AND SPORTMAX. THESE DESIGNERS ALL USE A MONOCHROME COLOUR PALETTE WITH ABSTRACT LINES AND SHAPES, CREATING INTERESTING TONES AND TEXTURES. FOR MY COLLECTION I WANT A COMBINATION OF MINIMAL AND CHAOTIC PRINTS SIMILAR TO COLLECTION 1. HOWEVER AS THIS COLLECTION WILL BE MONOCHROME SOME DESIGNS WILL APPEAR MUCH MORE MINIMAL. RESEARCHING IN TO HIGHER END DESIGNERS HAS ALSO ALLOWED ME TO SEE WHAT KIND OF FABRICS MY COLLECTION WILL NEED. I STILL WANT A REASONABLE LIGHT WEIGHT FABRIC BUT MAYBE ONE WITH LESS OPACITY, LIKE THE DESIGNERS ABOVE.  

MY DESIGN INSPIRATION/MARKET RESEARCH ALSO INCLUDED LOOKING IN TO DESIGNERS I HAVE PREVIOUSLY LOOKED AT SUCH AS PETER PILOTTO AND MARY KATRANTZOU WHO ALSO COMBINE PROCESSES SUCH AS EMBROIDERY AND DIGITAL PRINT. IN DOING THIS IMMEDIATELY GIVES A HIGH END FINISH AND ADDS MORE DEPTH AND DETAIL TO DESIGNS. FRANCIS BITONTI IS A TEXTILE DESIGNER WHO LASER CUTS LEATHER INTRICATELY WHICH HAS ALSO INSPIRED MY DESIGNS WHEN CONCERNING THE LASER CUTTER, ALSO ENABLING ME TO VISUALISE HOW LASER CUT PIECES WORK ON THE BODY OR AS A WEARABLE GARMENT.

https://www.pinterest.com/emilypogue11/unit-x-fmp/

[PINTEREST PAGE FOR MORE DESIGN INSPIRATION/MARKET RESEARCH]

FINALISED DIGITAL PRINT COLLECTION 1

THROUGH VAST REFINEMENT THIS IS MY FINALISED PRINT COLLECTION 1. THE COLLECTION REFLECTS MY THEME OF ABSTRACT STRUCTURES, TAKING BOTH MY DRAWINGS AND PHOTOGRAPHS AND COMBINING THEM TOGETHER, TAKING RANDOM SECTIONS OF EACH TO CREATE VIBRANT, BOLD ABSTRACT DESIGNS. USING BOTH PHOTOGRAPHIC CONTENT AND DRAWINGS ALLOWED ME TO CREATE CONTRASTING DEPTHS IN MY DESIGNS, WITH UNIQUE TEXTURES AND TONES FROM MY DRAWINGS ALONGSIDE THE POWERFUL STRONG COLOURS AND SHAPES FROM MY PHOTOGRAPHS. I FEEL THE MIXTURE OF MORE MINIMAL PRINTS TO THE MORE CHAOTIC PRINTS CREATES VARIETY AND FLUIDITY WITHIN THE COLLECTION. THE SELECTION PROCESS WAS TIME CONSUMING BUT NEEDED, AS I FEEL IT HAS ALLOWED ME TO PICK DESIGNS WHICH BEST REFLECT MY THEME AND ALSO MY TARGET AUDIENCE/MARKET. I CHOSE TO PRINT ON TO THE FABRIC SINGLE GEORGETTE, AS IT IT A NATURALLY LIGHT WEIGHT FABRIC, EMPHASISING THE FLUIDITY OF MY COLLECTION. KNOWING WHAT WEIGHT FABRIC WAS NEEDED, AGAIN WAS THROUGH EARLY ON RESEARCH IN TO MY SPECIFIC MARKET.  

BY CREATING FLATS AND FASHION ILLUSTRATIONS HAS ALLOWED ME TO VISION MY COLLECTION WITH A MORE FOCUSED CONTEXT AND MARKET. BY RESEARCHING IN TO MY MARKET EARLY ON, LOOKING INTO STORES/BRANDS SUCH AS ZARA AND WHISTLES ALLOWED ME TO CREATE PARTICULAR GARMENT SHAPES AND STYLES WHICH REFLECT MY MARKET/AUDIENCE OF THE HIGHER-END OF THE HIGHSTREET, GIVING MY DESIGNS AN EXTERNAL FOCUS. MY FASHION ILLUSTRATIONS HAVE ENABLED ME TO PLAY WITH THE IDEA OF PLACEMENT PRINTS, AND THE POSITIONING OF MY DESIGNS. EARLY RESEARCH ON PRINT DESIGNERS SUCH AS PETER PILOTTO AND CLOVER CANYON ALSO HELPED INSPIRE THE PLACEMENT OF MY PRINTS ON GARMENTS/BODY, ENABLING MYSELF TO DESIGN ILLUSTRATIONS TO PORTRAY MY IDEAS AND VISIONS CLEARLY.

  

DESIGN INSPIRATION // MARKET RESEARCH // COLLECTION 1

MY FIRST COLLECTION WILL BE SOLEY DIGITALLY PRINTED FASHION FABRICS, I WANT MY DESIGNS TO BE UP MARKET BUT AT THE SAME TIME AFFORDABLE. THEREFORE I HAVE TAKEN PRINT INSPIRATION FROM DESIGNERS SUCH AS PETER PILOTTO, KENZO, MARY KATRANTZOU AND CLOVER CANYON TO ENABLE MY DESIGNS HAVE SIMILAR STYLES AND PROCESSES, GIVING THEM A MORE HIGH END EDGE. HOWEVER TO KEEP THEM AFFORDABLE AT THE HIGHER END OF THE HIGHSTREET I HAVE RESEARCHED BRANDS/DESIGNERS SUCH AS ZARA, WHISTLES, FRENCH CONNECTION AND REISS WHO ALSO USE PLACEMENT PRINTS AND ALSO USE SIMILAR FABRICS AND GARMENT SHAPES I WOULD PRINT MY DESIGNS ON TO. 

RESEARCHING DESIGNERS SUCH AS CLOVER CANYON//PETER PILOTTO HAS INSPIRED ME TO CREATE PLACEMENT PRINTS, EXPLORING HOW A DESIGN CAN BE SUITED TO A PARTICULAR PART OF THE GARMENT/BODY AND NOT JUST AN ALL OVER PRINT. THE IDEA OF USING ENGINEERED CONTRASTING PLACEMENT PRINTS TOGETHER ON A GARMENT ALSO APPEALS TO ME, THEREFORE I AIM TO EXPLORE MY COLOUR PALETTE THROUGH MY DESIGNS.

BY RESEARCHING BRANDS/STORES SUCH AS ZARA AND REISS ALLOWED ME TO THINK ABOUT WHAT STYLE OF GARMENTS MY PRINTS WOULD WORK ON. I PREFER THE SIMPLE, OVERSIZED SILHOUETTES THESE BRANDS TEND TO SELL, ALSO THROUGH IDENTIFYING MY PREFERRED STYLE OF GARMENTS ALSO ALLOWS ME TO THINK ABOUT WHAT KIND OF FABRICS I WOULD EVENTUALLY PRINT MY COLLECTION ON TO. THEREFORE I NEED TO THINK ABOUT USING LIGHT WEIGHT FABRICS WHICH CAN CREATE NATURAL DRAPES AND FOLDS.  

EVALUATION

IN THIS UNIT I FEEL MY WORK HAS PROGRESSED QUITE ALOT AND I HAVE IMPROVED IN VARIOUS SKILLS, SUCH AS MY FASHION VISUALISATIONS, DIGITAL PRINT AND ALSO I NOW KNOW HOW TO USE THE LASER CUTTER. I FEEL AS IF I HAVE CHALLENGED MYSELF IN CREATING 2 DIGITAL PRINI MINI COLLECTIONS AND A COLLECTION OF LASER CUT SAMPLES AND ETHOS SAMPLES. I ALSO DID VAST AMOUNTS OF RESEARCH AND LAYOUT PLANNING AND TEST SHOOTING FOR UNIT X, GENERATING IDEAS FOR MY LOOK BOOK AT THE END.

I FEEL I REACHED MY GOAL WHICH WAS TO CREAT TWO DIGITAL PRINT COLLECTIONS, ONE PORTRAYING PHOTOGRAPHIC ELEMENTS OF ABSTRACT STRUCTURES THROUGH THE USE OF PHOTOGRAPHY AND FOUND TEXTURES. MY OTHER COLLECTION TO REPRESENT ABSTRACT SURFACES, WHICH I FEEL I ALSO ACHIEVED BY RE-C0BSTRUCTING MY OWN DRAWINGS TO CREATE ANOTHER ABSTRACT COLLECTION WITH  HAND DRAWN ELEMENT. MY OTHER AM WAS TO CREATE A COLLECTION THROUGH LASER CUT AND ETHOS SAMPLES PORTRAYING THE STRUCTURAL LINEAR SHAPES WITHIN ARCHITECTURE, WHICH AGAIN I BELIEVE WAS ACHIEVED. 

I ALSO FEEL MY COMMUNICATION WITH THE EXTERNAL FASHION WORLD IS IMPROVING AS I ENTERED 3 COMPETITIONS; 2 FOR TEXTILE FEDERATIONS AND 1 FOR NEW DESIGN BRITAIN. FOR THE CHINESE WHISPERS COMPETITION FOR TEXTILE FEDERATION, ONE OF MY DESIGNS HAS BEEN SHORTLISTED AND WAITING TO HEAR BACK, GIVING ME CONFIDENCE IN MY WORK AND EVEN IF I DO NOT GET ANYWHERE ELSE I FEEL LIKE I HAVE ACHIEVED SOMETHING JUST BEING SHORTLISTED, AND IT FEELS NICE TO BE ACKNOWLEDGED FOR WORK YOU HAVE DONE. 

THROUGH IMPROVED SKILLS IN MY FASHION VISUALISATIONS I FEEL MY DESIGNS ARE MORE IN CONTEXT AND ABLE TO SEE CLEARLY HOW THEY COULD BE MADE AND USED WITHIN THE FASHION INDUSTRY,

AT THE BEGINNING THIS UNIT STARTED OFF VERY SLOW AND I COULD NOT GET IN TO IT. BUT NOW AT THE END I AM REALLY ENJOYING IT AND EXCITED TO PROGRESS IN TO UNIT X AND DEVELOP MY IDEAS FURTHER AND HOPEFULLY CREATE INTERESTING WORK FOR THE DEGREE SHOW. 

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MY PINTEREST ACCOUNT FOR FURTHER RESEARCH AND CONTEXTUALS.

LASER CUT AND ETHOS FINALS

COUPLE OF EXAMPLE OF HOW THROUGH THE USE OF MY FABRIC DEVELOPMENT TO LEATHER AND REFINING MY DESIGNS I WAS ABLE TO CREATE INTRICATE DETAILS WHICH I GENUINELY COULD SEE AS PART OF A GARMENT. CREATING THESE VISUALISATIONS ALLOWS YOU TO SEE HOW THE COULD BE WORN OR PLACED ON THE BODY.

I WANT TO EXTEND MY LEATHER KNOWLEDGE AS I HAVE BEEN RINGING COMPANY GH LEATHERS ENABLING ME TO COMMUNICATE WITH THEM AS TO WHAT LEATHER I WOULD PREFER, AS THEY HAVE ALREADY SENT ME SAMPLES PRIOR TO THIS. IN UNIT X I ALSO WHAT TO DEVELOP MY DESIGNS FURTHER AND BE EVEN MORE CREATIVE WITH THE LASER CUTTER AS I FEEL IT HAS BEEN VERY SUCCESSFUL IN BRINGING STRUCTURAL LINES TO MY WORK. 

AN EXAMPLE OF MY REFINED AND DEVELOPED ETHOS SAMPLES ON THE BODY. SINCE MY PREVIOUS ATTEMPTS I HAVE REFINED MY DESIGN MAKING THEM MUCH BOLDER AND EMPHASISING THE ARCHITECTURAL INFLUENCES WITHIN THE DESIGNS. 

IN UNIT X I WANT TO DEVELOP MY DESIGNS WITH THE ETHOS AND MAY INCLUDE DIGITAL PRINT AND LASER CUT WITHIN THEM. I FEEL ASIF I AM READY TO KEEP DEVELOPING IDEAS TO PROVIDE SUFFICIENT OUTCOMES AT THE END OF UNIT X AND FOR THE DEGREE SHOW. 

TEST LOOK BOOK SHOOT

https://www.pinterest.com/emilypogue11/lookbook-layout-inspiration/

A COUPLE OF EXAMPLES OF PHOTOGRAPHS FROM MY FRIST TEST SHOOT FOR MY LOOK BOOK IN UNIT X. I COLLABORATED WITH MY FRIEND RUBY ROBINSON WHO DOES PHOTOGRAPHY, ALLOWING EXPERIENCE TO WORK WITH SOME ONE FROM ANOTHER ART COURSE, ENABLING ME TO BENEFIT SKILLS FROM SOMEONE WHO KNOWS WHAT THEY ARE DOING. I REALLY LIKE THE IMAGES ESPECIALLY THE TOP ONE AS IT LOOKS PROFESSIONAL AND COULD IMAGINE IT IN AN EDITORIAL SHOOT IN A FASHION MAGAZINE. I LIKE THE COMBINATION ON BLACK AND WHITE IMAGES ALONGSIDE MY BRIGHT PRINTS AS I FEEL IT GIVES A NICE CONTRAST. 

IN UNIT X I WILL DO MULTIPLE TEST SHOOTS WHICH WILL ENABLE ME TO PRESENT MY WORK FULLY IN MY OWN WAY THROUGH STYLING, LAYOUTS ETC. 

LOOKBOOK LAYOUTS

THESE ARE A FEW SAMPLE LAYOUTS I HAVE DONE FOR RESEARCH IN TO MY LOOKBOOK FOR UNIT X. THE LAYOUTS WERE CREATED THROUGH REFINING AND CAREFULLY SELECTING TYPES OF PAPERS, IMAGES AND THEIR COMPOSITION ON THE PAGE. I AM HAPPY WITH MY LAYOUTS BUT I WOULD WANT TO REFINE AND RESEARCH ABIT MORE WHEN IN UNIT X SO THEY LOOK AS PROFESSIONAL AS THEY CAN FOR THE DEGREE SHOW. I ALSO LOOKED IN TO ONLINE LOOK BOOKS SUCH AS ALLSAINTS AND THE KOOPLES AS THESE ARE AROUND THE SAME MARKET LEVEL AS MY PRINTS. I WILL BE CREATING AN ONLINE LOOK BOOK FOR UNIT X ASWELL AS I FEEL IT SHOWS PROFESSIONALISM AND A GOOD WAY TO SHOWCASE YOUR WORK FOR FUTURE EMPLOYERS.

FINAL MINI COLLECTIONS

COLLECTION 1

COLLECTION 2

AFTER REFINING AND DEVELOPING MY TWO COLLECTIONS, THESE ARE THE FINALS 2 MINI COLLECTIONS WHICH I WILL TAKE IN TO UNIT X AND FURTHER EXPLORE AND CREATE MORE DESIGNS FOR EACH. I FEEL LIKE BOTH DESIGNS ARE BOTH ON THE HIGHER END OF THE HIGTH STREET, BUT MAYBE COLLECTION TWO MORE TO HIGH END DUE TO IT SUBTLE AND SOPHISTICATED ELEMENTS. I AM HAPPY WITH BOTH COLLECTIONS AS I FEEL THEY ARE STORNG PRINTS AND I LOOK FORWARD TO RE DEVELOPING THESE FOR UNIT X.

PRINT INSPIRATION

VIIGAL AZROUEL

DESIGNER USES GRAPHIC LIKE PRINTS TO CREATE ABSTRACT, TEXTURAL PRINT DESIGN. THIS IS SIMILAR TO MY FIRST COLLECTION WITH THE GRAPHIC/PHOTOGRAPHIC ELEMENTS. I LIKE BLOCK PRINT EFFECT COMBINED WITH THE CONTEMPORARY SHAPE OF THE GARMENT, AS I BELEVE THEY WORK WELL TO GIVE A FASHION FORWARD OUTCOME. 

I FEEL THIS IS HUGELY INSPIRATIONAL TO MY FIRST COLLECTION AS IT HAS SIMILAR ELEMENTS, AND HAS A HIGH END, SOPHISTICATED LOOK TO THE GARMENT, WHICH IS WHAT I AM HOPING WITHIN MY DESIGNS. 

BALENCIAGA

THE COLOURS AND TEXTURES ALONGSIDE THE LINE QUALITY ARE HUGELY INSPIRATIONAL FOR MY SECOND COLLECTION. THE SIMILARITIES WITH COMPOSITION ARE APPARENT AS ITS AN ALL OVER PRINTS JUST AS MINE ARE. A HUGELY INSPIRATIONAL PRINT.   

FABRIC DEVELOPMENT - BOTH COLLECTIONS

HARD TO TELL ON THE IMAGE, HOWEVER THE RIGHT HAND SIDE IS THE FABRIC CREPE DE CHINE AND ON THE LEFT SILK HABOTAI. THE CREPE DE CHINE HAS MORE OF A MATTE FINISH AND ENHANCES THE COLOUR TONES AND TEXTURES WITHIN THE DESIGN MUCH BETTER THAN THE HABOTAI. THE HABOTAI HAS TOO MUCH OF A SHINE TO IT AND I FEEL FOR MY MARKET THE CREPE DE CHINE WOULD SUIT BEST AS IT HAS MORE OF A SOPHISTICATED ELEMENT TO THE FABRIC.

THERE ARE NOT MUCH DIFFERENCE BETWEEN THESE FABRICS BUT THE SMALLEST DETAIL SUCH AS HABOTAI BE A LITTLE TOO SHINY, CAN MAKE ALL THE DIFFERENCE FOR YOUR COLLECTION. THEREFORE ALLOWING ME TO SEE BOTH FABRICS STOPS POTENTIAL ERRORS. 

FOR MY SECOND COLLECTION I CHOSE BETWEEN CREPE DE CHINE AND SINGLE GEORGETTE. THE SINGLE GEORGETTE (RIGHT) OBVIOUSLY LOOSES COLOURS BUT I LIKE THE TEXTURAL AND OPACITY QUALITIES IN INHABITS. THE CREPE DE CHINE BRINGS OUT THE COLOURS HOWEVER I FEEL AS IF IT IS QUITE OVER POWERING AND I PREFER THE SUBTLE TONES AND I FEEL WOULD SUIT MY AUDIENCE MORE. 

LIVE BRIEF - TEXTILE FEDERATION - CHINESE WHISPERS

THIS HAS BEEN THE FIRST LIVE BRIEF I HAVE SEEN SO FAR THIS TERM THAT HAS APPEALED TO ME AS THE WINNER GETS THEIR DESIGN PRINTED AND SOLD ON ASOS, WHICH WOULD BE AMAZING FOR ME AS I SHOP ON ASOS REGULARLY AND AS A PRINT DESIGNER THAT WOULD BE IDEAL ALSO. 

FOR THE BRIEF CHINESE WHISPERS, I GOT MY INSPIRATION FROM ORIENTAL FLOWERS AND TRADITIONAL BRUSH STROKES. I CREATED MY DESIGN WITHIN A COUPLE OF DAYS TO PUSH MY SELF AND KNOW IF I WAS IN A JOB AND THEY NEEDED TO SEE SOMETHING IN A DAY OR TWO I WOULD BE ABLE. IT WAS QUITE A CHALLENGE JUST THINKING OF IDEAS BUT THROUGH MY DRAWINGS I WAS ABLE TO CREATE 4 PRINTS. 

I ENJOYED PARTAKING IN THIS LIVE BRIEF AS IT ALLOWED ME TO GAIN AN UNDERSTANDING OF AN EXTERNAL BRIEF, GIVEN BY A REAL COMPANY. I FEEL I WOULD DEFINITELY ENTER MORE BRIEFS LIKE THIS AS I AM GENUINELY INTERESTED IN THE COMPANY AND WOULD LOVE TO WORK FOR THEM POTENTIALLY IF THAT WERE TO BE EVER POSSIBLE.

JULIES FASHION AWARENESS WORKSHOP

JULIE'S FASHION AWARENESS WORKSHOP ALLOWED ME TO THINK WHERE IN THE FASHION WORLD MY PRINTS WOULD BE, HIGHT STREET, HIGH END? IN THE WORKSHOP WE HAD TO RESEARCH FABRICS AND CONTEMPORARY STYLES OF CLOTHING. THE RESEARCH ALLOWED ME TO GAIN A MARKET FOR MY WORK, I BELIEVE MY WORK SITS IN THE HIGHER END OF THE HIGH STREET IN SHOPS SUCH AS ALLSAINTS, REISS AND ZARA. 

THROUGH RESEARCHING CLOTHING TRENDS AND SHAPE, ALSO HAS ENABLED ME TO CHOOSE WHAT KIND OF STYLE CLOTHING I AM DESIGNING FOR, I FEEL MY PRINTS WOULD BE BEST SUITED TO QUITE BAGGY STRAIGHT FITTING CLOTHING, A TAILORED STYLE. THROUGH THIS HAS ABLED ME TO REFINE MY DEVELOPMENT AND DIGITAL PRINTS AROUND THIS RESEARCH TO ENSURE I HIT MY PREFERRED TARGET MARKET.

3D

FENDI SPRING 2015

I SEEN FENDI WERE USING LASER CUT TECHNIQUES FOR THEIR SPRING COLLECTION, YOU CAN SEE THE 3D CUTAWAY ELEMENTS IMMEDIATELY GIVE THE GARMENT SOMETHING EXTRA. I LOVE HOW THE FLOWERS LOOK LIKE THEIR COMING OFF THE DRESS, ADDS TEXTURE AND EMBELLISHMENT TO THE GARMENT.YOU CAN SEE THE FABRIC USED IS THICK, THEREFORE TO ACHIEVE THIS I MUST USE THESE SORT OF FABRIC OR MY DESIGNS WILL NOT LOOK 3D.

NOA RAVIV

I FOUND THIS DESIGNER NOA RAVIV WHO ALSO USES 3D TO CREATE ARCHITECTURAL/STRUCTURAL SHAPES. HER DESIGNS ARE VERY CONTEMPORARY AND FASHION FORWARD. SHE USES LINE TO CREATE STRUCTURE AND MOVEMENT WITHIN HER DESIGNS, AND USES MINIMAL COLOURS, SOMETHING I WANT TO KEEP WITHIN MY LINEAR WORK. 

THEA BJERG & GEORGIA HARDINGE

THEA BJERG & GEORGIA HARDINGE

THEA BJERG AND GEORGIA HARDINGE ARE TWO DESIGNERS WHO USE PLEATING AND FOLD WITHIN THEIR WORK BUT USING DIFFERENT TECHNIQUES. YOU CAN SEE BJERG'S DESIGNS ARE MORE FREE AND FLEXIBLE, WHEREAS HARDINGE'S ARE MORE STRUCTURED. THEY BOTH HAVE A ARCHITECTURAL ELEMENT ABOUT THEM DUE TO THE MANIPULATION OF THE FABRIC. AFTER SEEING THESE EXAMPLES I THOUGHT ABOUT HOW I COULD DIGITALLY PRINT THEN CREATE FOLDS AND PLEATING, COMBINING BOTH MY LINEAR AND TEXTURAL ELEMENTS TOGETHER. IT INTERESTS ME HOW BOTH DESIGNERS HAVE CREATED STRUCTURES BY CHANGING THE ORIGINAL STRUCTURE OF THEIR MATERIALS. AN IDEA/CONCEPT TO THINK ABOUT WITIN MY OWN WORK.

PROJECTING VISUALS

USING THE PROJECTOR TO VISUALISE MY CURRENT VISUALS HAS ALLOWED ME TO SEE HOW COMPOSITION AND PLACEMENT ON THE BODY IS KEY. A PRINT DOES NOT NEED TO BE ALL OVER TO BE EFFECTIVE WHICH IS PROVEN WITH MY BOTTOM LEFT IMAGE. IT HAS ALSO ALLOWED ME TO PLAY AROUND WITH SCALE AND REALLY TEST OUT MY DESIGN ON THE BODY. BEFORE THIS I WAS LOST AS TO HOW TO DEVELOP MY DESIGNS, BUT NOW THIS HAS ALLOWED ME TO THINK ABOUT PLACEMENT PRINTS AND HOW MY DRAWINGS/TEXTURE COULD DEVELOP INTO THEM.

TODAY I ALSO HAD MY 2-2TUTOR CRIT WITH RIANA PHILLPS AND ALEX. RIANA SAID MY LINEAR DRAWINGS REMINDED HER OF FOLDS AND PLEATING. I FEEL USING FOLDS AND PLEATING WOULD BE A GREAT WAY TO BRING A DIFFERENT KIND OF STRUCTURE IN TO MY WORK AND ADD A MORE OF AN ARCHITECTURAL ELEMENT TO IT AS THE FOLDS WILL FORM THEIR OWN STRUCTURAL SHAPES AND LINE, KEEPING THINGS MINIMAL BUT STILL DETAILED.