FINALISED DIGITAL PRINT COLLECTION 1

THROUGH VAST REFINEMENT THIS IS MY FINALISED PRINT COLLECTION 1. THE COLLECTION REFLECTS MY THEME OF ABSTRACT STRUCTURES, TAKING BOTH MY DRAWINGS AND PHOTOGRAPHS AND COMBINING THEM TOGETHER, TAKING RANDOM SECTIONS OF EACH TO CREATE VIBRANT, BOLD ABSTRACT DESIGNS. USING BOTH PHOTOGRAPHIC CONTENT AND DRAWINGS ALLOWED ME TO CREATE CONTRASTING DEPTHS IN MY DESIGNS, WITH UNIQUE TEXTURES AND TONES FROM MY DRAWINGS ALONGSIDE THE POWERFUL STRONG COLOURS AND SHAPES FROM MY PHOTOGRAPHS. I FEEL THE MIXTURE OF MORE MINIMAL PRINTS TO THE MORE CHAOTIC PRINTS CREATES VARIETY AND FLUIDITY WITHIN THE COLLECTION. THE SELECTION PROCESS WAS TIME CONSUMING BUT NEEDED, AS I FEEL IT HAS ALLOWED ME TO PICK DESIGNS WHICH BEST REFLECT MY THEME AND ALSO MY TARGET AUDIENCE/MARKET. I CHOSE TO PRINT ON TO THE FABRIC SINGLE GEORGETTE, AS IT IT A NATURALLY LIGHT WEIGHT FABRIC, EMPHASISING THE FLUIDITY OF MY COLLECTION. KNOWING WHAT WEIGHT FABRIC WAS NEEDED, AGAIN WAS THROUGH EARLY ON RESEARCH IN TO MY SPECIFIC MARKET.  

BY CREATING FLATS AND FASHION ILLUSTRATIONS HAS ALLOWED ME TO VISION MY COLLECTION WITH A MORE FOCUSED CONTEXT AND MARKET. BY RESEARCHING IN TO MY MARKET EARLY ON, LOOKING INTO STORES/BRANDS SUCH AS ZARA AND WHISTLES ALLOWED ME TO CREATE PARTICULAR GARMENT SHAPES AND STYLES WHICH REFLECT MY MARKET/AUDIENCE OF THE HIGHER-END OF THE HIGHSTREET, GIVING MY DESIGNS AN EXTERNAL FOCUS. MY FASHION ILLUSTRATIONS HAVE ENABLED ME TO PLAY WITH THE IDEA OF PLACEMENT PRINTS, AND THE POSITIONING OF MY DESIGNS. EARLY RESEARCH ON PRINT DESIGNERS SUCH AS PETER PILOTTO AND CLOVER CANYON ALSO HELPED INSPIRE THE PLACEMENT OF MY PRINTS ON GARMENTS/BODY, ENABLING MYSELF TO DESIGN ILLUSTRATIONS TO PORTRAY MY IDEAS AND VISIONS CLEARLY.