LOOK BOOK SHOOT PREP

TO VISUALISE BOTH COLLECTIONS IN CONTEXT IN A PROFESSIONAL MANNER, I HAVE DECIDED TO CREATE A LOOK BOOK. AS I HAVE 2 CONTRASTING COLLECTIONS I HAVE DECIDED TO DO 2 SEPARATE SHOOTS, WHICH WILL FEATURE IN 1 BOOK AND ALTERNATING SIDES, THEREFORE CREATING 2 LOOK BOOKS BUT IN 1 ACTUAL BOOK. 

BOTH SHOOTS HOWEVER WILL HAVE SIMILAR STYLING, HAIR AND MAKE UP WILL BE THE SAME USING NATURAL/MINIMAL MAKEUP WITH A DARK VAMP PURPLE STATEMENT LIP. HAIR WILL BE STRAIGHT AND OUT OF THE FACE, EITHER CENTRE PARTING & TUCKED BEHIND THE EAR OR PUSHED BACK. 

STYLING WILL ALSO STAY SIMILAR USING SIMPLE OVERSIZED SILHOUETTES, VERY MINIMAL. AS COLLECTION 2 IS MORE HIGH END, SOME OF THE STYLING AND CLOTHING WILL BE SLIGHTLY MORE SOPHISTICATED.

 COLLECTION 2 // SHOOT 1

AS COLLECTION 2 WAS MORE FOCUSED AROUND DETAILS WITHIN GOTHIC ARCHITECTURE, I DECIDED TO SHOOT IN MANCHESTER TOWN HALL, DUE TO ITS INTERESTING INTERIORS. EVEN THOUGH THE PREMISE WAS FREE TO USE I DID HAVE TO CARRY OUT RISK ASSESSMENTS AND A METHOD STATEMENT TO ENSURE MINIMAL INJURIES AND DISTURBANCES. GETTING PERMISSION FROM THE TOWN HALL WAS TIME CONSUMING, BUT THROUGH PERSISTENT EMAILS AND A COUPLE OF TRIPS TO THE TOWN HALL, SHOWING THE MANAGER EXACTLY WHERE I WANTED TO SHOOT, I GOT PERMISSION. USING THE TOWN HALL FOR THE SHOOT IS VERY RELEVANT TO MY WORK AS IT LINKS TO A KEY THEME IN COLLECTION 2, THEREFORE TAKING THE TIME TO BE ALLOWED ACCESS I FEEL WAS NECESSARY.

COLLECTION 1 // SHOOT 2

AS COLLECTION 1 HAS A VIBRANT MIXED COLOUR PALETTE I HAVE DECIDED TO DO A MUCH MORE MINIMALISTIC SHOOT IN OUR UNIVERSITY STUDIO. I WANT TO USE WHITE FRAMES/BOARDS/PAPERS AND ALSO BRING GREEN PLANTS IN WHITE POTS TO ADD AN EARTHY/NATURAL FEEL TO THE SHOOT. ALSO I FEEL BOTANICAL WORKS WELL AS COLLECTION 1 WAS CREATED USING ABSTRACT IMAGERY OF PLANTS. 

WHEN RESEARCHING ON PINTEREST FOR IDEAS FOR MINIMAL SET DESIGNS I CAME ACROSS A FEW SET DESIGNERS WHO INSPIRED ME ESPECIALLY MATE MORO AND NORA GYENGE. FROM THE IMAGES YOU CAN SEE THEY ARE BOTH VERY MINIMALISTIC, BUT THROUGH THE USE OF WHITE BOARDS/PLANTS THE SET BECOMES MUCH MORE ART DIRECTED AND INTERESTING. THEREFORE I PLAN TO USE SIMILAR MATERIALS WITHIN SHOOT 2. 

MARKET RESEARCH // DESIGN INSPIRATION // COLLECTION 2

MY SECOND COLLECTION WILL BE A COMBINED PROCESSES COLLECTION OF DIGITAL PRINT, LASER CUTTING AND ETHOS EMBROIDERY, AN FOR THIS REASON MY MARKET WILL BE HIGH END.

 I HAVE TAKEN PRINT INSPIRATION FROM DESIGNERS SUCH AS DRIES VAN NOTEN, MARISSA WEBB, YIGAL AZROUEL AND SPORTMAX. THESE DESIGNERS ALL USE A MONOCHROME COLOUR PALETTE WITH ABSTRACT LINES AND SHAPES, CREATING INTERESTING TONES AND TEXTURES. FOR MY COLLECTION I WANT A COMBINATION OF MINIMAL AND CHAOTIC PRINTS SIMILAR TO COLLECTION 1. HOWEVER AS THIS COLLECTION WILL BE MONOCHROME SOME DESIGNS WILL APPEAR MUCH MORE MINIMAL. RESEARCHING IN TO HIGHER END DESIGNERS HAS ALSO ALLOWED ME TO SEE WHAT KIND OF FABRICS MY COLLECTION WILL NEED. I STILL WANT A REASONABLE LIGHT WEIGHT FABRIC BUT MAYBE ONE WITH LESS OPACITY, LIKE THE DESIGNERS ABOVE.  

MY DESIGN INSPIRATION/MARKET RESEARCH ALSO INCLUDED LOOKING IN TO DESIGNERS I HAVE PREVIOUSLY LOOKED AT SUCH AS PETER PILOTTO AND MARY KATRANTZOU WHO ALSO COMBINE PROCESSES SUCH AS EMBROIDERY AND DIGITAL PRINT. IN DOING THIS IMMEDIATELY GIVES A HIGH END FINISH AND ADDS MORE DEPTH AND DETAIL TO DESIGNS. FRANCIS BITONTI IS A TEXTILE DESIGNER WHO LASER CUTS LEATHER INTRICATELY WHICH HAS ALSO INSPIRED MY DESIGNS WHEN CONCERNING THE LASER CUTTER, ALSO ENABLING ME TO VISUALISE HOW LASER CUT PIECES WORK ON THE BODY OR AS A WEARABLE GARMENT.

https://www.pinterest.com/emilypogue11/unit-x-fmp/

[PINTEREST PAGE FOR MORE DESIGN INSPIRATION/MARKET RESEARCH]

OUTWARD FACING // ONLINE PRESENCE

LOGO // BRANDING

https://www.pinterest.com/emilypogue11/logo-ideas/

A LOGO IS A UNIQUE AND CLEAR WAY TO IDENTIFY MY DESIGNS AND BE RECOGNISABLE TO ANY POTENTIAL EMPLOYERS OR EXTERNAL AUDIENCES. I AM CURRENTLY COLLABORATING WITH A GRAPHIC DESIGNER WHO CAN CREATIVELY PORTRAY MY IDEAS FOR A LOGO WITH MORE KNOWLEDGE AND EXPERIENCE WITHIN THIS AREA, UNDOUBTEDLY GIVING IT A PROFESSIONAL FINISH. ABOVE IS A SCREENSHOT OF MY PINTEREST PAGE WHICH I HAVE SENT THE GRAPHIC DESIGNER, I WANT MY LOGO TO BE SIMPLE, CLEAN AND MINIMALISTIC.      

ONLINE PORTFOLIO // WEBSITE

I HAVE ALSO PRODUCED A WEBSITE ALMOST AS AN ONLINE PORTFOLIO, GIVING ANY POTENTIAL EMPLOYERS OR EXTERNAL AUDIENCES A PROFESSIONAL AND EASY ACCESSIBLE WAY TO VIEW MY WORK. ONLINE PRESENCE IS A MASSIVE PART OF TODAYS CULTURE, NOT ONLY NATIONALLY BUT GLOBALLY, THEREFORE I FEEL A WEBSITE IS VITAL. BY CREATING MY OWN WEBSITE I GET TO ADD MY OWN PERSONAL STYLE, WHICH AGAIN WILL DISTINCTIVELY MAKE MY WORK/DESIGNS RECOGNISABLE, ESPECIALLY AS IT WILL HAVE MY LOGO ON TOO. 

WWW.EMILYPOGUE11.WIX.COM 

TEXTILE FEDERATION // SHORTLISTED

I FOUND OUT I HAVE BEEN SHORTLISTED FOR THE TEXTILE FEDERATION COMPETITION 'MOTION'. THE COMPETITION REQUIRED YOU TO CREATE DESIGNS FOR ACTIVEWEAR WITH THE THEME MOTION. I CREATED THIS DESIGN FOR THE PRACTISE UNIT AND USED IT AS AN ENTRY, AS I FELT THE DESIGN REFLECTED THE BRIEF WELL. I THINK COMPETITIONS SET BY COMPANIES LIKE TEXTILE FEDERATION ARE USEFUL AND HELP YOU PREPARE AND CHALLENGE YOU FOR THE INDUSTRY. THEREFORE I PLAN TO KEEP ENTERING SUCH COMPETITIONS, ESPECIALLY ONCE LEAVING UNIVERSITY, AS THEY WILL KEEP ME INVOLVED AND FAMILIAR AND ALSO A WAY TO GET MY WORK OUT THERE.  

LINKED IN

https://uk.linkedin.com/pub/emily-pogue/b9/400/a58

THE LINK ABOVE IS FOR MY LINKED-IN PAGE WHICH I HAVE RECENTLY CREATED FOR LEAVING UNIVERSITY AS IT IS A WAY TO INFORM MY SKILLS AND PREFERENCES FOR THE INDUSTRY.

FINALISED DIGITAL PRINT COLLECTION 1

THROUGH VAST REFINEMENT THIS IS MY FINALISED PRINT COLLECTION 1. THE COLLECTION REFLECTS MY THEME OF ABSTRACT STRUCTURES, TAKING BOTH MY DRAWINGS AND PHOTOGRAPHS AND COMBINING THEM TOGETHER, TAKING RANDOM SECTIONS OF EACH TO CREATE VIBRANT, BOLD ABSTRACT DESIGNS. USING BOTH PHOTOGRAPHIC CONTENT AND DRAWINGS ALLOWED ME TO CREATE CONTRASTING DEPTHS IN MY DESIGNS, WITH UNIQUE TEXTURES AND TONES FROM MY DRAWINGS ALONGSIDE THE POWERFUL STRONG COLOURS AND SHAPES FROM MY PHOTOGRAPHS. I FEEL THE MIXTURE OF MORE MINIMAL PRINTS TO THE MORE CHAOTIC PRINTS CREATES VARIETY AND FLUIDITY WITHIN THE COLLECTION. THE SELECTION PROCESS WAS TIME CONSUMING BUT NEEDED, AS I FEEL IT HAS ALLOWED ME TO PICK DESIGNS WHICH BEST REFLECT MY THEME AND ALSO MY TARGET AUDIENCE/MARKET. I CHOSE TO PRINT ON TO THE FABRIC SINGLE GEORGETTE, AS IT IT A NATURALLY LIGHT WEIGHT FABRIC, EMPHASISING THE FLUIDITY OF MY COLLECTION. KNOWING WHAT WEIGHT FABRIC WAS NEEDED, AGAIN WAS THROUGH EARLY ON RESEARCH IN TO MY SPECIFIC MARKET.  

BY CREATING FLATS AND FASHION ILLUSTRATIONS HAS ALLOWED ME TO VISION MY COLLECTION WITH A MORE FOCUSED CONTEXT AND MARKET. BY RESEARCHING IN TO MY MARKET EARLY ON, LOOKING INTO STORES/BRANDS SUCH AS ZARA AND WHISTLES ALLOWED ME TO CREATE PARTICULAR GARMENT SHAPES AND STYLES WHICH REFLECT MY MARKET/AUDIENCE OF THE HIGHER-END OF THE HIGHSTREET, GIVING MY DESIGNS AN EXTERNAL FOCUS. MY FASHION ILLUSTRATIONS HAVE ENABLED ME TO PLAY WITH THE IDEA OF PLACEMENT PRINTS, AND THE POSITIONING OF MY DESIGNS. EARLY RESEARCH ON PRINT DESIGNERS SUCH AS PETER PILOTTO AND CLOVER CANYON ALSO HELPED INSPIRE THE PLACEMENT OF MY PRINTS ON GARMENTS/BODY, ENABLING MYSELF TO DESIGN ILLUSTRATIONS TO PORTRAY MY IDEAS AND VISIONS CLEARLY.

  

DESIGN INSPIRATION // MARKET RESEARCH // COLLECTION 1

MY FIRST COLLECTION WILL BE SOLEY DIGITALLY PRINTED FASHION FABRICS, I WANT MY DESIGNS TO BE UP MARKET BUT AT THE SAME TIME AFFORDABLE. THEREFORE I HAVE TAKEN PRINT INSPIRATION FROM DESIGNERS SUCH AS PETER PILOTTO, KENZO, MARY KATRANTZOU AND CLOVER CANYON TO ENABLE MY DESIGNS HAVE SIMILAR STYLES AND PROCESSES, GIVING THEM A MORE HIGH END EDGE. HOWEVER TO KEEP THEM AFFORDABLE AT THE HIGHER END OF THE HIGHSTREET I HAVE RESEARCHED BRANDS/DESIGNERS SUCH AS ZARA, WHISTLES, FRENCH CONNECTION AND REISS WHO ALSO USE PLACEMENT PRINTS AND ALSO USE SIMILAR FABRICS AND GARMENT SHAPES I WOULD PRINT MY DESIGNS ON TO. 

RESEARCHING DESIGNERS SUCH AS CLOVER CANYON//PETER PILOTTO HAS INSPIRED ME TO CREATE PLACEMENT PRINTS, EXPLORING HOW A DESIGN CAN BE SUITED TO A PARTICULAR PART OF THE GARMENT/BODY AND NOT JUST AN ALL OVER PRINT. THE IDEA OF USING ENGINEERED CONTRASTING PLACEMENT PRINTS TOGETHER ON A GARMENT ALSO APPEALS TO ME, THEREFORE I AIM TO EXPLORE MY COLOUR PALETTE THROUGH MY DESIGNS.

BY RESEARCHING BRANDS/STORES SUCH AS ZARA AND REISS ALLOWED ME TO THINK ABOUT WHAT STYLE OF GARMENTS MY PRINTS WOULD WORK ON. I PREFER THE SIMPLE, OVERSIZED SILHOUETTES THESE BRANDS TEND TO SELL, ALSO THROUGH IDENTIFYING MY PREFERRED STYLE OF GARMENTS ALSO ALLOWS ME TO THINK ABOUT WHAT KIND OF FABRICS I WOULD EVENTUALLY PRINT MY COLLECTION ON TO. THEREFORE I NEED TO THINK ABOUT USING LIGHT WEIGHT FABRICS WHICH CAN CREATE NATURAL DRAPES AND FOLDS.  

VISUAL RESEARCH // ABSTRACT DRAWINGS

TO DEVELOP MY DESIGNS FROM THE PRACTICE UNIT I BROADENED MY VISUAL RESEARCH OF STRUCTURAL SHAPES, TAKING PHOTOGRAPHS OF FLORALS AT UNUSAL ANGLES TO GIVE MYSELF MORE INTERESTING SHAPES TO WORK WITH. BY PHOTOGRAPHING THEM IN THIS WAY ALSO REFLECTS AND FURTHER EXPLORES MY THEME 'ABSTRACT', THEREFORE THESE PHOTOGRAPHS OF FLORALS WOULD BE DIFFERENT TO THE USUAL CONVENTIONAL EVERYDAY FLORAL IMAGERY WE SEE ALOT. ALSO USING FLORALS HAS OPENED UP MY COLOUR PALETTE TO BE MORE BOLD AND VIBRANT GIVING ME MUCH MORE VARIETY.BY MAKING MY DESIGNS ABSTRACT ALLOWS THEM TO BE SEASON-LESS, THEREFORE I AIM TO CREATE MY COLLECTIONS FOR AW/SS 2016.

TO FURTHER DEVELOP AND REFLECT MY CONCEPT OF 'ABSTRACT STRUCTURES' I CREATED A3 DRAWINGS TAKING SECTIONS FROM MY FLORAL PHOTOGRAPHS FOCUSING ON PARTICULAR SHAPES AND COLOUR WITHIN THEM, CREATING UNUSAL AND INTERESTING IMAGERY THAT CONTRADICTS USUAL FLORAL DESIGNS. EACH DRAWING IS UNIQUE AND UNKNOWN FROM ANOTHER, ENABLING ME TO GO ON AND CREATE A COLLECTION OF PRINTS WITH DEPTH AND VARIETY. USING A COMBINATION OF WATER COLOUR, INKS AND PASTELS ALLOWED MY DRAWINGS TO HAVE A RANGE OF TEXTURES AND TONES WHICH I NOW CAN EDIT AND USE WHEN MAKING MY PRINT COLLECTIONS, WHICH I WOULD NOT BE ABLE TO CREATE THROUGH PHOTOGRAPHS AND DIGITAL PROCESSES ALONE.  

UNIT X

FOR UNIT X I AIM TO CREATE TWO FASHION FABRIC COLLECTIONS, 1 COLLECTION SOLEY DIGITAL PRINT AND 1 BEING A COMBINED PROCESS COLLECTION SUCH AS; EMBROIDERY, LASER CUTTING AND DIGITAL PRINT. THESE COLLECTIONS WILL BE DEVELOPED THROUGH MY CONCEPT OF ABSTRACT STRUCTURES, REFINING AND DEVELOPING MY PREVIOUS WORK WITHIN THE PRACTISE UNIT. I WILL DEVELOP THIS CONCEPT BY CREATING NEW IMAGERY USING PHOTOGRAPHY AND MY OWN DRAWINGS TO CREATE NEW DEPTHS AND DETAILS IN TO MY DESIGNS.

TO VISUALISE AND BRING CONTEXT TO MY DESIGNS I AIM TO CREATE A LOOKBOOK; HARDCOPY AND ALSO ONLINE COPY. IN THE PRACTISE UNIT I CURATED A TEST SHOOT FOR MY LOOKBOOK WHICH WAS VERY MINIMALISTIC, HOWEVER FOR UNIT X I AIM TO MAKE MY SHOOT FOR THE LOOKBOOK MORE FOCUSED ON MY CONCEPT AND USE THE THEME OF ARCHITECTURE AND STRUCTURES WITHIN MY LOOKBOOK IMAGERY. 

MY PORTFOLIO AT THE END OF UNIT X WILL PORTRAY 2 FASHION FABRIC COLLECTIONS CONSISTING OF DIGITAL PRINT AND COMBINED PROCESSES SUCH AS LASER CUTTING AND EMBROIDERY AND A LOOKBOOK (HARD COPY/ONLINE COPY).